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The buoyancy in marketing and promotions for products and services spur demand for visuals that have an Indian flavour.
Interestingly, the demand for local visuals is strong, whether the promotion is for a local brand or an MNC brand as long as the marketing effort is targeted at domestic consumers. "The Indian market for images is estimated to be worth roughly $10 million, which is miniscule compared to the global images business industry worth $2 billion, but what is significant is that India is leapfrogging in this business," Sandeep Maheshwari, CEO of ImagesBazaar.
Surveys have revealed that in visual communication, a product or service meant for a particular population would be more successful if it carries a face that viewers can relate to, rather than a visual from a different part of the world. This, industry observers say, has led to a surge in demand for Indian visuals for the ever-growing business in the country in brochures, hoardings, packaging, presentations and even websites.
Courtesy Economic Times
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