Wednesday, July 08, 2009

Mozart and Nakka Mukka

Training is my passion. I take pride in the fact that I do not get into the soft skills stuff, I work on the real issues, that can impact life long term. "Listening for Professional Gains' is a module in which I encourage the participants to consciously work to develop the listening skills. Is listening so difficult? Its complicated... the mechanical energy, outer ear, Cochlea, stapes, electrical energy, auditory cortex, angular gyrus, cognition......well its very complicated.

70% of learning happens through listening.

I encourage the participants to cultivate a taste for Classical stuff and to demonstrate I play a Mozart piece and observe them... 1 minute of Mozart would seem like 20 - sullen faces and sad looks.... quickly I switch over to Nakka Mukka... the hustling movements begin almost immediately and the foot thumping and swaying starts.

The reason for this is... Mozart is a highly evolved and mathematically perfect piece of music that demands/involves a high amount of cognitive involvement to process complicated bits of sound. Nakka Mukka, probably bypasses the cognitive areas and activates the thalamus and the motor cortex directly. A person listening to Nakka Mukka kind of music may be an energetic sort but will be extremely reactive, possessing a high dose of animal instincts.

Mozart involves the cognitive areas. It activates various parts of the brain.

Ah!!!! Well in this case its strange that Cannes had awarded TOI two golden lions for the Nakka Mukka commercial, they really deserved it.



Manoj Kandasamy said...


I think the ad complimented the song. The song in the movie is like has no sense (like any other movie songs).

But the ad took the feshness in the song and presented us with a story!

As you said 70% of learning happens through listening! This ad reflected the life of typical cinema star in 60 Secs, and it made me learn that we are still the same as our older generations!

Good day,
Manoj Kandasamy.

Benedict G said...
This comment has been removed by the author.
Benedict G said...

Manoj thanks for the feedback. The complement was a backhanded one. TOI effectively reflects the society by pandering to it.
Contrast this with a paper like Hindu which is playing a more responsible role of being a driver and a catalyst not a mere