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Pee During Shower (english subtitles) from Fernando Sanches on Vimeo.

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Most sustainability messaging revolves around anxiety-inducing statistics about how we’re going to boil in a pool of our own sweat lest we change our ways. Alas, countless psych studies have shown that such fear appeals simply don’t work for behavioral change. The most compelling environmental nudges don’t have to be serious to be taken seriously.
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