financial advisors to take care of their earnings. Apollo Hospitals probably responded to this need by launching APOLLO SINDHOORI
CAPITAL INVESTMENTS (ASCI). If the name Apollo had taken the group to high levels, Sindhoori (daughter of Ms Suneetha Reddy Fin Dir of Apollo
Hospitals Group) was poised to take the group to even greater heights. Now Sindhoori Hotels have been silently phased out
and now Apollo Sindhoori Capital Investments have been silently handed over to Birla recently.
ASCI started operations in a modest office, small operations with a limited vision. But then the buoyancy in the financial market lifted the
operations perforce to a higher level that they successfully got into online trading and then franchised their online trading
operations successfully all over the country. They continued to be modest, no advertising and shouting from the roof tops just
handling the funds.
But then the Healthcare industry was rocking too. Fortis rich after the Daiichi acquisition of Ranbaxy was talking big. The Doctors
had to stick to the knitting. Apollo decided to focus on their core capabilities and decided to sell their stakes to Birla group.
Mr PB Subramaniam will continue to head the operations. The Birlas have plonked themselves on a gold mine and with their
professional expertise will take the business to greater heights. The deal is work around Rs45 crores.
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