Get off the internet,power down, log off, unplug ... make face time.
“Make face time,” was created by McCann Erickson for Dentyne chewing gum.
People under 20 are the most avid gum chewers, the industry says, and the Dentyne campaign touches on the explosion in digital tools that help those young people connect, share and network. But it also seeks to make customers stop and question whether all that online communication is really making them closer.
“What’s meaningful is being reminded that being face to face can’t be substituted.” Read More
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